Product Placement in "Space Jam: A New Legacy"
We chose to dig deeper into the media skill where Baran (2022) specified, “A knowledge of the internal language of various media and the ability to understand its effects, no matter how complex” (p. 25). Each medium has its own language that is expressed through its production values, and the better we understand this language, “the more we can be equal partners with media professionals in meaning making” (Baran, 2022, p. 25). Put more simply, this means that in order to understand the ideas in a certain media production, one must understand what type of aspects they are placing in the media itself. In order to make a piece of media more easily understood, a producer can use its own unique production aspects to ensure their point is made. The creation of the media itself has to work side by side with how the media is expressed, no matter which form the media takes and the expression of media takes. Space Jam - A New Legacy was released on July 16, 2021. It was directed by M